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Markteintrittsstrategien fr digitale Plattform-Geschftsmodelle
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Dieses essential gibt einen berblick ber verschiedene Go-to-Market-Strategien fr zweiseitige digitale Plattform-Geschftsmodelle. Zunchst liegt der Fokus auf den Strategien zur sequenziellen, simultanen und viralen Kundenakquise. Im zweiten Teil zeigt der Beitrag, mit welchen Faktoren man positive Interaktionen frdert, um eine kritische Masse an Nutzern zu gewinnen.
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