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Guerilla Innovationsmanagement
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Die meisten Innovationsprojekte in Unternehmen scheitern nicht am Mangel an Ideen, Kreativitt oder am Umsetzungswillen, sondern an vielen kleinen Hrden, die die Projekte massiv entschleunigen. So verlieren Initiativen an der Dynamik, die dafr sorgt, dass sich zgig Erfolge einstellen. Ein Bereich, in dem unkonventionell, agil und schnell Ergebnisse erzielt werden, ist das Guerilla Marketing. Was knnen Innovations-, Forschungs- und Projektleiter aus dem Methodenbaukasten lernen? Wie knnen konkrete Taktiken aus dem Marketing auch Innovationsprojekten zu mehr Viralitt und Schwung verhelfen, um die Eigendynamik der Initiativen unbremsbar zu machen? Das erfahren Sie in diesem essential.
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