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Augmented Reality im Marketing
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Die Einsatzmglichkeiten von Augmented Reality der Erweiterung der Realitt durch digitale Elemente im E-Commerce sind vielfltig,. Der Verlauf der Customer Journey bietet eine sinnvolle Struktur, um eine systematische Einordnung verschiedener Augmented-Reality-Anwendungen aufzuzeigen. So wird anhand von zahlreichen Beispielen deutlich, dass die Mglichkeiten dieser Technologie noch bei Weitem nicht ausgeschpft sind und fr zahlreiche Unternehmen groes Potenzial bergen.
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