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Brand
Springer Nature
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N/A
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GTIN
9783658429836
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Product Description

Dieser Leitfaden fhrt zuverlssig durch alle Entwicklungsstadien von Unternehmensbchern. Kurz und komprimiert wird aufgezeigt, worauf es bei der Gestaltung und Vermarktung ankommt. Die Autorin erlutert das Vorgehen bei der Planung, Realisierung und Publikation von Corporate Books als Premium-Instrumenten der Unternehmenskommunikation. Unternehmensbcher haben viele Vorteile: Sie erhhen den Bekanntheitsgrad, strken die Markenidentitt, dienen als Zugpferd fr Kampagnen und unterstreichen den Expertenstatus fr ein Thema. Sie knnen von Konzernen, Mittelstndlern, Kleinunternehmern und Freiberuflern gleichermaen eingesetzt werden. Gekonnt positioniert, entfalten Corporate Books ihre Wirkung langfristig und beeinflussen die Wahrnehmung in der ffentlichkeit positiv. Die aktualisierte 2. Auflage wurde berarbeitet, verbessert und ergnzt.

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