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Kundengewinnung mit Podcasts

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658440527
Condition
New
Product Description

Dieses essential zeigt auf, wie Podcasts als erfolgreiches Marketinginstrument zur Kundengewinnung eingesetzt werden knnen und welche strategischen Grundlagen dafr notwendig sind. Der Autor erklrt anschaulich, wie Selbststndige und kleine Unternehmen mit Podcasts mehr Reichweite, Sichtbarkeit und Kunden generieren knnen ohne dabei den Spa am Medium zu verlieren. Alle entscheidenden Stellschrauben werden erlutert: von der Zielgruppen- und Bedarfsanalyse ber die Positionierung des Podcasts bis hin zu den perfekten Kanlen, Call to Actions und verschiedenen Mechanismen der Monetarisierung. Mit diesem Buch erhalten Sie handfeste Tipps und praxisnahe Entscheidungshilfen fr einen erfolgreichen Podcast und sparen sich damit kostspielige und zeitraubende Umwege. Auerdem: FAQs mit den wichtigsten Fragen und Antworten zum Thema.

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