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Generative KI als neues Teammitglied im Marketing

Generative KI als neues Teammitglied im Marketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658441784
Condition
New
Product Description

Generative Knstliche Intelligenz bringt die digitale Transformation im Marketing auf eine neue Ebene und stellt Marketingverantwortliche vor unbekannte Herausforderungen. Erfahren Sie, wie sich die Rolle von Marketingmanager:innen in Zeiten von Generativer KI verndert und welche neuen Kompetenzen gefragt sind. Darber hinaus gibt das Buch einen berblick ber die Auswirkungen von Generativer KI auf Marketingorganisationen und einen konkreten Leitfaden zu den Handlungsfeldern.

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