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Social-Media-Strategien fr B2B-Unternehmen
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Stark praxisorientiert und mit konkreten Beispielen zeigt dieses Buch auf, wie B2B-Unternehmen von sozialen Netzwerken profitieren knnen. Die Lesenden erfahren das Wichtigste ber die Social-Media-Landschaft in Deutschland und lernen, wie sie eine individuelle Social-Media-Strategie aufsetzen und diese in den verschiedenen Netzwerken umsetzen. Denn die Suche nach neuen Lieferant*innen, Mitarbeitenden und Kund*innen spielt sich auf Social Media ab und auch im Service, bei der Verbreitung von Fachinformationen und der Generierung von Website-Traffic geht kein Weg mehr an LinkedIn, Instagram, X und Co. vorbei.
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