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Co-Creation in der Creator Economy
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Dieses essential wirft einen Blick auf die zunehmende Bedeutung von gemeinschaftlicher Kreation in der aufstrebenden Creator Economy und gibt Content-Erstellern wertvolle Einblicke und konkrete Ratschlge, wie sie durch die Zusammenarbeit mit Fans und Followern nicht nur die Arbeitslast teilen, sondern auch eine untersttzende Gemeinschaft aufbauen knnen. Das Buch analysiert erfolgreiche Co-Creation-Modelle, bei denen Content-Verfasser Inhalte gemeinsam entwickeln und dabei von gemeinsamen Vermarktungsstrategien und Monetarisierungsanstzen profitieren.
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