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Dieses essential ist eine einzigartige Zusammenstellung von Highlights der Online-Artikel aus dem Fachgebiet Marketing + Vertrieb des digitalen Wissensportals Springer Professional. Die Fachjournalisten der Springer-Professional-Redaktion berichten darin ber wichtige Entwicklungen der Bereiche und greifen dabei insbesondere die Einflsse der Megatrends Digitale Transformation und Knstliche Intelligenz auf.
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