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Vom Hidden Champion zum Brand Champion

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658039875
Condition
New
Product Description

Wie wird man vom Hidden Champion zum Brand Champion und wieso sollte man das berhaupt wollen? In Zeiten in denen sich die Knigsdisziplin Markenaufbauund Markenfhrung im deutschen Mittelstand im tiefsten Dornrschenschlaf befindet, ist es hchste Zeit die Themen Brand und Hidden miteinander bekanntzumachen und die Champions endlich wach zu kssen. Also, folgen Sie den beiden Autoren Dr. Michael Seibold und Stefan Sell auf einer kurzweiligen Reise auf die mglichen Markengipfel der Branche. Lernen Sie schnell und anschaulich aus der Praxis, welche Hhen zu erklimmen sind und auf welche Spalten man achten sollte, wenn man sein Wachstum als Hidden Champion nachhaltig und international sichern will.

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