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Politische Kommunikation deutscher Familienunternehmen

Politische Kommunikation deutscher Familienunternehmen

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658040482
Condition
New
Product Description

Lars Schatilow fhrt erstmals die Differenzierung Familien- vs. Nicht-Familien-Unternehmen in die Politik- und Kommunikationswissenschaft ein. Die Ergebnisse der Studie belegen die Bedeutung der Strukturierung der Umfeldkommunikation fr die Fhrung von Familienunternehmen. Die Pilotstudie basiert auf qualitativen Interviews mit Inhabern und Geschftsfhrern von Familienunternehmen und eines Wirtschaftsverbandes.

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