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Politische Kommunikation deutscher Familienunternehmen
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Lars Schatilow fhrt erstmals die Differenzierung Familien- vs. Nicht-Familien-Unternehmen in die Politik- und Kommunikationswissenschaft ein. Die Ergebnisse der Studie belegen die Bedeutung der Strukturierung der Umfeldkommunikation fr die Fhrung von Familienunternehmen. Die Pilotstudie basiert auf qualitativen Interviews mit Inhabern und Geschftsfhrern von Familienunternehmen und eines Wirtschaftsverbandes.
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