Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Strategic Innovative Marketing

Strategic Innovative Marketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783319338637
Condition
New
Product Description

This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.

Available Colors
Available Sizes
1 Offer Price Range: $84.99 - $84.99
BEST PRICE

Single Product Purchase

$84.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$84.99 $84.99

$84.99
See Site In stock Visit Store

Similar Products

Broadband Communications

$169.00

Ermittlung und Beurteilung der Sprengbarkeit von Gestein auf der Grundlage des spezifischen Sprengen

$84.99

Osteoporosis Treatment

$169.99

Georg von Siemens Ein Lebensbild aus Deutschlands groer Zeit

$69.99

Sphingosine-1-Phosphate

$109.99

Manifeste und Proklamationen der europischen Avantgarde (19091938)

$69.99

Neuropsychological Formulation

$89.00

Nonlinear Mechanics of Thin-Walled Structures

$109.99

Coordination Chemistry

$54.99

Information Security and Cryptology

$39.99

Improvement of Forest Resources for Recyclable Forest Products

$109.99

Computer, Communication, and Signal Processing. AI, Knowledge Engineering and IoT for Smart Systems

$109.99

Elements of Distributed Algorithms

$44.99

Conference Proceedings Trends in Business Communication 2020

$129.99

Spin Physics in Semiconductors

$189.00

Recent Trends in Intelligence Enabled Research

$219.99

Competitiveness in Emerging Markets

$169.00

Der Zugmodus in 3D-dynamischen Geometriesystemen (DGS)

$69.99

White cells and platelets in blood transfusion

$169.99

Neighborhoods, People, and Community

$39.99

Fragen der Ethik in der Psychotherapie

$119.99

Unternehmenskultur und Unternehmensidentitt

$59.99

The Origins of Language Revisited

$199.99

Basiswissen Lineare Algebra

$34.99

Dampfkessel und Feuerungen

$54.99

Bioprocessing for Biofuel Production

$249.99

Strategisches Management von Fahrzeugflotten im ffentlichen Personenverkehr

$64.99

Tracker

$5.96

Radiale Kreiselpumpen

$139.99

Computer Vision -- ECCV 2012. Workshops and Demonstrations

$39.99

Event-Technik

$17.99

What More in/for Science Education

$49.99

Sustainable International Business

$169.99

Marktstruktur und gesamtwirtschaftliche Entwicklung

$59.99

Die Politischen Systeme Tschechiens und der Slowakei

$39.99

Die Notengeber

$39.99

Strategien zur rechnergesttzten Offline-Programmierung von 3D-Laseranlagen

$59.99

Sequences and Their Applications - SETA 2008

$39.99

Functional Analytic Psychotherapy

$109.99

Polytopic Roadmaps

$109.99