Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Strategic Innovative Marketing

Strategic Innovative Marketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783319338637
Condition
New
Product Description

This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.

Available Colors
Available Sizes
1 Offer Price Range: $84.99 - $84.99
BEST PRICE

Single Product Purchase

$84.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$84.99 $84.99

$84.99
See Site In stock Visit Store

Similar Products

Evolutionary Multi-Criterion Optimization

$54.99

Mathematical Problems of Statistical Hydromechanics

$109.99

The Palgrave Handbook of Posthumanism in Film and Television

$199.99

The Failure of the Central European Bourgeoisie

$54.99

Ambient Intelligence - Software and Applications

$169.99

Interkulturelle Gesprchsfhrung

$17.99

Protein Interactions

$219.99

React Native for iOS Development

$34.99

Encrypted Network Traffic Analysis

$59.99

Diffuse Low-Grade Gliomas in Adults

$299.99

Language Perceptions and Practices in Multilingual Universities

$199.99

Handbook of Evidence-Based Prevention of Behavioral Disorders in Integrated Care

$84.99

Elektrizitt und Magnetismus

$59.99

Health Information Science

$54.99

Security of Water Supply Systems: from Source to Tap

$169.00

Quadratic Number Fields

$29.99

Congenital Cytomegalovirus Infection

$84.99

Human T Cell Clones

$84.99

Service Life Prediction of Polymeric Materials

$219.99

Future Automotive Production Conference 2022

$219.99

Die Grostadt und das Primitive

$49.99

Methoden der Ganzzahligen Optimierung

$39.99

Econometric Model Selection

$109.99

Bio-Inspired Computing -- Theories and Applications

$54.99

Saving Our Planet

$54.99

The High Engagement Work Culture

$54.99

Introduction of Biotechnology in Indias Agriculture

$129.99

Population Ageing and Economic Growth

$84.99

The Psychology of Customer Care

$169.99

Android Continuous Integration

$29.99

Multi-Agent Systems and Applications V

$39.99

Multicriteria Analysis for Land-Use Management

$219.99

The Failure of Democratic Nation Building: Ideology Meets Evolution

$54.99

The Psychology of Childhood Illness

$39.99

A Pig, A Fox, And A Box

$4.46

Translating the Paris Agreement into Action in the Pacific

$109.99

Terror and Civilization

$54.99

Zwischenmenschliche Konflikte als Ansto von Wandel in Organisationen

$69.99

Automated and Electric Vehicle: Design, Informatics and Sustainability

$179.99

Topology of Low-Dimensional Manifolds

$29.99