Advances in National Brand and Private Label Marketing

Name: Advances in National Brand and Private Label Marketing
Brand: Springer Nature
SKU: 9783319597003
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Springer Nature

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9783319597003

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Product Description

This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.

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