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Strategic Innovative Marketing and Tourism in the COVID-19 Era

Strategic Innovative Marketing and Tourism in the COVID-19 Era

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783030661540
Condition
New
Product Description

This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the worlds leading research labs. In addition, the book brings together work from academia and industry.

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