Business Development and Economic Governance in Southeastern Europe

Name: Business Development and Economic Governance in Southeastern Europe
Brand: Springer Nature
SKU: 9783031053504
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Product Details

Brand

Springer Nature

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GTIN

9783031053504

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New

Product Description

This book addresses contemporary and modern topics around business growth and economic development in Southeastern Europe. It covers a wide range of business issues focusing on the adoption of new technologies, finance of SMEs, place marketing, value co-creation, contribution to economic growth, and internationalization. Moverover, it sheds new light on the micro- and macroeconomic developments and monetary policy issues in the Eastern European and Balkan countries. This book is a useful tool for scholars in economics and finance interested in the further economic development of the Balkans and Eastern European countries as well as to professionals in the business, financial and insurance sectors.

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