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Corporate Think Tanks
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Um neue Konzepte, Strategien und Innovationen zu entwickeln, kommen in Unternehmen immer hufiger sogenannte Think Tanks zum Einsatz. Mit diesen zukunftsgerichteten Denkfabriken soll der kreative Spirit von Start-ups zur Entfaltung gebracht werden. Sie eignen sich sowohl fr einzelne Funktionsbereiche und Abteilungen als auch fr die Organisation insgesamt. Mithilfe von Think Tanks lassen sich auergewhnliche und innovative Ergebnisse erzielen wenn sie gut vorbereitet und zielfhrend moderiert werden. Spannende Praxisbeispiele von Unternehmen wie Google, Procter & Gamble, Tchibo oder TUI illustrieren den Einsatz von Corporate Think Tanks in der Praxis; ein umfassender Toolkasten zeigt die konkrete Durchfhrung im eigenen Unternehmen. Neben klassischen Methoden werden auch innovative Tools wie ThinkX, Design Thinking, Lego Serious Play oder der Business Model Canvas anschaulich erlutert.
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