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Erfolgreicher Anzeigenverkauf in mobilen Medien

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658082413
Condition
New
Product Description

Saskia Meier identifiziert Einflussfaktoren auf den Verkaufserfolg in mobilen Medien und erlutert, wie die Verlagsbranche eine gangbare Integration mobiler Endgerte in ihre Vertriebsstrategien realisieren kann, um sinkenden Auflagen und Anzeigenerlsen entgegenzuwirken. Exemplarisch erfolgt dies am Beispiel eines deutschen Fachverlags. Die Handlungsempfehlungen fr die tgliche Vertriebspraxis sind auch auerhalb des Verlagswesens von Relevanz.

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