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Erfolgreicher Anzeigenverkauf in mobilen Medien
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Saskia Meier identifiziert Einflussfaktoren auf den Verkaufserfolg in mobilen Medien und erlutert, wie die Verlagsbranche eine gangbare Integration mobiler Endgerte in ihre Vertriebsstrategien realisieren kann, um sinkenden Auflagen und Anzeigenerlsen entgegenzuwirken. Exemplarisch erfolgt dies am Beispiel eines deutschen Fachverlags. Die Handlungsempfehlungen fr die tgliche Vertriebspraxis sind auch auerhalb des Verlagswesens von Relevanz.
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