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Manahmen zur Steigerung der Kundenzufriedenheit

Manahmen zur Steigerung der Kundenzufriedenheit

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658122270
Condition
New
Product Description

Patricia Buchberger geht in diesem Buch der Frage nach, welche Managementanstze zur Verfgung stehen, um die Kundenzufriedenheit durch Prozessoptimierung zu erhhen. Sie untersucht die Schwierigkeiten und Strfaktoren, die dies negativ beeinflussen und hinterfragt kritisch aus theoretischer und praktischer Sicht die Konzepte hinsichtlich ihrer Kundenorientiertheit. Die abschlieenden Handlungsempfehlungen liefern eine Hilfestellung im Umgang mit der Diskrepanz zwischen prognostizierter und tatschlicher Wirkung der Prozessoptimierung auf die Kundenzufriedenheit.

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