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Erfolgsfaktoren von Mobile Business
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Product Details
In seiner Masterarbeit befasst sich Martin Egeli mit der digitalen Transformation von Unternehmen durch Mobile Informationstechnik (IT) und identifiziert in den vier Ebenen Strategie, Prozesse, Systeme und Kultur zehn zentrale Erfolgsfaktoren fr Mobile Business. Er entwickelt darauf aufbauend das Mobile Business Maturity Model. Dieses Reifegradmodell mit fnf Reifegradstufen von geringer bis zu integraler Mobilitt erweist sich als ein vielseitig einsetzbares Managementinstrument, um den eigenen Entwicklungsstand im Unternehmenskontext zu reflektieren und Weiterentwicklungen anzustoen.
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