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Fundraising zwischen konomisierung und Mitmenschlichkeit

Fundraising zwischen konomisierung und Mitmenschlichkeit

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658209483
Condition
New
Product Description

Mit dem Modell der Trialektik des Fundraisings stellt Stefanie Hirschfeld ein Instrument vor, anhand dessen die komplexen Dynamiken in diesem Feld untersucht und bewusst gemacht werden knnen. In ihrer Studie geht die Autorin der Frage nach, wie im Fundraising ttige Personen den Konflikt zwischen konomisierung und Mitmenschlichkeit lsen. Im Spannungsfeld zwischen konomisierung, Ethik-Standards und Spendermotiven sind nicht nur Fundraiser, sondern auch Fhrungskrfte, Mitarbeitende und Projektverantwortliche zunehmend herausgefordert, interne Konflikte und Widersprche - insbesondere im Hinblick auf die Auenwirkung - klug zu balancieren. Ein gemeinsames Verstndnis aller Beteiligten ist die Basis fr die Entwicklung von Handlungsoptionen, die nach innen und auen so stimmig wie tragfhig sind.

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