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Strategisches Management und Neo-Institutionalismus
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Product Details
In diesem Buch untersucht der Autor die Bedeutung des soziologischen Neo-Institutionalismus fr eine genauere Umweltanalyse im Strategischen Management. Die Ergebnisse zeigen einerseits, wie Unternehmen ihre Wettbewerbsfhigkeit, ihren Erfolg und ihre berlebenswahrscheinlichkeit durch Legitimitt erhhen knnen, welche wiederum durch dynamische Konformitt mit sozialen Strukturen gewonnen wird. Andererseits helfen spezielle Strategien in Situationen zu reagieren, in denen soziale Erwartungen mit konomischen Bewertungen in Konflikt stehen. Dies wird in einer Case Study veranschaulicht.
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