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Bedeutung und Wirkungspotentiale effizienter Krisenkommunikation

Bedeutung und Wirkungspotentiale effizienter Krisenkommunikation

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658283513
Condition
New
Product Description

Franziska Hoberg stellt sich der Frage, wie Unternehmen im Fall von integrittsbasiertem Vertrauensverlust oder integrittsbasiertem Misstrauen mittels Kommunikation Vertrauen reparieren oder Misstrauen reduzieren. Es gelingt der Autorin, nachzuweisen, wie mithilfe von zwei Rechenschaftstypen Eingestndnis und Manahme dieser Vertrauensverlust zurckgewonnen und Misstrauen reduziert werden kann. Ihr Forschungsansatz grndet auf dem Rechenschaftsmodell von Kury (2013) und der Attributionstheorie von Weiner (1985). Diese Arbeit hebt sich durch theoretischen Tiefgang und ihre hohe Praxisrelevanz hervor und verdeutlicht die Bedeutung und Wirkungspotentiale effizienter Krisenkommunikation.

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