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Corporate Nudging
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Product Details
Dieses Buch widmet sich der Frage, wie private Unternehmen die Erkenntnisse der Verhaltenskonomie nutzen und Nudges erfolgreich in der Praxis einsetzen knnen. Die Untersuchung zeigt, dass Nudges sowohl im Mitarbeitermanagement als auch bei der Beeinflussung des Verbraucherverhaltens eine groe Palette an vielversprechenden Anwendungsmglichkeiten bieten. Die Arbeit betont jedoch auch potenzielle ethische Risiken und unerwnschte Auswirkungen und liefert umfangreiche Erkenntnisse ber effektive Nudge-Techniken, ethische berlegungen und Handlungsempfehlungen fr Unternehmen.
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