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Auf dem Weg zur nachhaltigen Profitabilitt

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Springer Nature
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9783658461249
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Product Description

In diesem Buch werden etablierte Gewinntheorien und -strategien in der modernen Wirtschaft untersucht, um ein umfassendes Verstndnis fr verschiedene Konzepte der Gewinnerzielung zu entwickeln. Die Forschungsfrage zielt darauf ab, herauszufinden, welche Theorien in der aktuellen Geschftswelt besonders relevant sind und wie Unternehmen sie effektiv nutzen knnen, um langfristig profitabel zu bleiben. Die Arbeit umfasst eine detaillierte Literaturanalyse sowie eine empirische Untersuchung mittels Fragebogen, um theoretische Erkenntnisse mit realen Unternehmensbeispielen zu ergnzen. Ziel ist es, Unternehmen dabei zu untersttzen, ihre Gewinnstrategien an sich wandelnde Marktbedingungen anzupassen und langfristigen Erfolg zu gewhrleisten.

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