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Kundenkommunikation bei Events
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Dieses Buch befasst sich mit der Kommunikation, die bei Kundenevents zwischen Unternehmen und Teilnehmern stattfindet und liefert konkrete Anleitungen fr die Erstellung, Beurteilung und Weiterentwicklung von Eventkonzepten. Die Autorin thematisiert anhand von fnf Fallbeispielen Events aus unterschiedlichen Wirtschaftszweigen mit eigenstndigen Formaten. Sie schildert, welche zwischenmenschlichen Erlebnisse bei Events unabhngig von handwerklich machbaren Spezial- und berraschungseffekten bei den Teilnehmern tatschlich eine positive Resonanz auslsen und was planbar ist. Kommunikationsexperten und Eventmanager unterschiedlicher Erfahrungstiefe erhalten wertvolle Hinweise fr den eigenen Arbeitsalltag.
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