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BWL fr Ingenieurstudium und -praxis
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Dieses Lehrbuch vermittelt anschaulichStudierenden und in der Praxis ttigen Ingenieuren die betriebswirtschaftliche Kompetenz. Die wichtigen Themen globale Produktion und Beschaffung, technischer Vertrieb sowie Qualitts- und Umweltmanagement bilden Schwerpunkte. In der aktuellen Auflage wurde jedes Kapitel grndlich berarbeitet und um einen Fragenteil mit Lsungen erweitert.
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