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Management: Entrepreneurial Marketing

Management: Entrepreneurial Marketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658089795
Condition
New
Product Description

Dieses Lehrbuchstellt die zentralen Konzepte des Entrepreneurial Marketing vor und zeigt auch, wie diese den Marketing-Mix etablierter Unternehmen inspirieren knnen. Kurze Lerneinheiten, bersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen fr eine nachhaltige Wissensvermittlung. Das Buch richtet sich damit an alle, die sich mit Entrepreneurship und kreativen Marketinganstzen im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfach) sowie ihrer beruflichen Praxis auseinandersetzen.

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