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Marketing Arbeitsbuch

Marketing Arbeitsbuch

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834934475
Condition
New
Product Description

Das Arbeitsbuch gibt Studenten die Mglichkeit, sich aktiv mit Marketing-Fragestellungen auseinanderzusetzen. Zu jeder Aufgabe bzw. Fallstudie wird eine ausfhrliche Musterlsung geliefert. Das Arbeitsbuch ist damit ein ideales Lernbuch zur Prfungsvorbereitung: Studenten knnen das eigene Marketingwissen praxisorientiert vertiefen und kontrollieren. Fr die 11. Auflage wurde das Buch an die Neuauflage des Marketing-Klassikers angepasst.

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