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Globale und nationale First-Mover-Vorteile internetbasierter Geschftsmodelle

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Springer Nature
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N/A
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GTIN
9783658059422
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Die Frage nach den Pioniervorteilen im Internet wurde bislang nur unzureichend erforscht. Jantje Halberstadt untersucht diese Frage empirisch und zeigt auf, dass First-Mover-Vorteile in nationalen Mrkten existieren, was im Wesentlichen auf dem Argument beruht, dass nationale First Mover die Vorteile des Ersten im nationalen Markt mit den Vorteilen des Folgers aus globaler Sicht kombinieren knnen. Die First-Mover-Vorteile sind ausgeprgter, je intensiver Netzwerkeffekte zum Tragen kommen. Einhergehend mit der First-Mover-Hypothese wird zudem hufig von Winner-take-all-Mrkten ausgegangen, in denen sich langfristig ein einzelner Anbieter durchsetzt. Die Studie zeigt jedoch, dass nicht generell von nachhaltigen Monopolgewinnen ausgegangen werden kann insbesondere je schwcher Netzwerkeffekte wirken.

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