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250 Keywords Preis- und Produktpolitik
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Von der Amoroso-Robinson-Relation ber Fencing und das Life Cycle Concept bis zum Versioning: Die Sprache der Preis- und Produktpolitik zeichnet sich durch unzhlige Fachtermini und Anglizismen aus. Das vorliegende Nachschlagewerk eignet sich fr den ersten schnellen berblick. In 250 bersichtlichen Schlsselbegriffen werden die Grundlagen erlutert. Die Erklrungen sind kompakt und verstndlich formuliert und bieten Basiswissen fr alle, die einen schnellen Einstieg in die Praxis suchen, sich fr Preis- und Produktpolitik interessieren oder ihr vorhandenes Wissen auffrischen mchten.
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