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Journalismus und Public Relations

Journalismus und Public Relations

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658065331
Condition
New
Product Description

Fr eine Theoriegeschichte des Journalismus und der Public Relations sind wegweisende berlegungen bei Aristoteles, Nikolaus von Kues, Francis Bacon, Thophraste Renaudot, Christian Thomasius, Kaspar Stieler, August Ludwig Schlzer, Immanuel Kant, Adam Smith, Joachim von Schwarzkopf und den Autoren der Federalist Papers zu finden. Seit dem 19. Jahrhundert werden Journalismus und Public Relations programmatisch organisiert. Entscheidende Analyseschritte leisten Georg Wilhelm Friedrich Hegel, Robert Eduard Prutz, Albert Schffle, Karl Bcher, Max Weber, Georg Simmel, John Dewey, Robert E. Park, Walter Lippmann, Harold D. Lasswell und Franz Ronneberger. Vor einem weitgespannten sozialwissenschaftlichen Orientierungshorizont zieht Manfred Rhl groe Argumentationsbgen fr eine Geschichte dieser anwendungstheoretischen Errungenschaften. Den Studierenden werden neue Zugangswege erffnet, fr Analysen, Synthesen und Prognosen ergeben sich neue Forschungsmglichkeiten.

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