Copied Der Mythos vom Knig Kunde
Der Mythos vom Knig Kunde
Das Thema Kundenorientierung ist ein Dauerbrenner. Klagen ber die mangelnde Dienstleistungsmentalitt in Deutschland gibt es gengend. Die Autoren whlen eine neue Sicht auf das Thema. Ihr Ansatz ist verblffend: Kundenorientierung lsst sich erst verwirklichen, wenn der Kunde nicht mehr zum Knig stilisiert wird. Als Vergleichsfolie dienen die Serviceparadiese USA und Japan.
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