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Der Mythos vom Knig Kunde

Der Mythos vom Knig Kunde

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658077570
Condition
New
Product Description

Das Thema Kundenorientierung ist ein Dauerbrenner. Klagen ber die mangelnde Dienstleistungsmentalitt in Deutschland gibt es gengend. Die Autoren whlen eine neue Sicht auf das Thema. Ihr Ansatz ist verblffend: Kundenorientierung lsst sich erst verwirklichen, wenn der Kunde nicht mehr zum Knig stilisiert wird. Als Vergleichsfolie dienen die Serviceparadiese USA und Japan.

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