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Die Pseudo-Medialisierung des Wahlkampfs

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Springer Nature
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N/A
Part Number
0
GTIN
9783658076108
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New
Product Description

Philipp Niemann bearbeitet mit Hilfe eines interdisziplinren Ansatzes aus Politik-, Kommunikations- und Medienwissenschaft drei zentrale Themen der politischen Kommunikationsforschung: Die Medialisierung politischer Kommunikation, die Wahlkampfkommunikation politischer Parteien im Internet sowie das theoretisch-methodische Problem der Analyse politischer Onlinekommunikation. Untersuchungsgegenstand ist die Onlinekommunikation der zentralen politischen Parteien zu den Landtagswahlen in Rheinland-Pfalz und Baden-Wrttemberg im Frhjahr 2011. Im Unterschied zu etablierten Anstzen steht dabei die Rezipientenebene im Mittelpunkt der Betrachtung.

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