The Perception of Quality

Name: The Perception of Quality
Brand: Springer Nature
SKU: 9781447166269
Availability: InStock

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Product Details

Brand

Springer Nature

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Part Number

GTIN

9781447166269

Condition

New

Product Description

Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.

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