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Interkulturelle Wirtschaftskommunikation
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Der Autor untersucht Aspekte der interkulturellen Kommunikation als Schlssel zur Generierung internationaler Mrkte, indem er mit einer Perspektive auf Management,Personalentwicklung und Marketing die kulturellen Faktoren erschliet und systematisch in konomisches Handeln berfhrt. Die Schnittpunkte zwischen Betriebswirtschaft, Kultur und Kommunikation werden przise dargelegt und in eingemeinsames Modell integriert. Am Beispiel der Mrkte Mexiko und Brasilien nimmt Papageorgiou eine Klassifikation der Umgebungskulturen vor und leitet daraus Handlungsempfehlungen fr Manager ab. Darber hinaus stellt der Autor ein handlungsorientiertes Konzept zur Unternehmenskulturprfung und -entwicklung (Cultural Due Diligence) bei Fusionen und bernahmen vor.
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