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Dieses Buch fhrt in den Bereich der Dienstleistungsinnovation ein und stellt mit der Quadromo-Methode einen praxistauglichen Ansatz fr das Service Design vor. Zahlreiche Anwendungsbeispiele aus der betrieblichen Praxis zeigen, wie sich Prozessgestaltung und Geschftsmodellinnovation ergnzen und verbinden lassen. Checklisten und Umsetzungstipps untersttzen die erfolgreiche Realisierung von Dienstleistungsinnovationen mit der Quadromo-Methode im Unternehmen.
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