Handbook of Media Branding

Name: Handbook of Media Branding
Brand: Springer Nature
SKU: 9783319182360
Availability: InStock

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Product Details

Brand

Springer Nature

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Part Number

GTIN

9783319182360

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New

Product Description

This comprehensivehandbookcritically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science.The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.

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