The Relevance of Crowdfunding

Name: The Relevance of Crowdfunding
Brand: Springer Nature
SKU: 9783658098360
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Springer Nature

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9783658098360

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Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.

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