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Forum Markenforschung
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Der Sammelband prsentiert die Vortrge von Wissenschaftlern und Praktikern, die an der 5. Konferenz DERMARKENTAG2014 teilgenommen haben und mit ihren Beitrgen Denkanste fr die Markenforschung und Markenarbeit liefern. Die Veranstaltung steht fr innovative Markenforschung sowie eine hohe Qualitt der Inhalte; sie bietet eine Plattform fr den Austausch zwischen Praxis und Wissenschaft und ein offenes und freundschaftliches Netzwerk. Dabei ist DERMARKENTAG die einzige Veranstaltung zu diesem Thema im deutschsprachigen Raum, die durch einen doppelt-blinden Begutachtungsprozess aller Beitrge die Qualitt der Inhalte sicherstellt.
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