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Das einfache und emotionale Kauferlebnis

Das einfache und emotionale Kauferlebnis

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658101305
Condition
New
Product Description

Bei der Entscheidung eines Kunden fr den Kauf eines Produktes oder Dienstleistung sind viele Faktoren wichtig, die bewusst oder unbewusst wahrgenommen werden. Ausschlaggebend fr Kaufentscheidung ist letztlich jedoch ein Gefhl des Vertrauens, das der Kunde entwickelt hat. Dieser "Reason to believe ist der entscheidende Faktor, warum Produkte gekauft, weshalb Dienstleistungen in Anspruch genommen und wieso Kunden zu loyalen Stammkunden werden. Dieses Buch zeigt Ihnen von den psychologischen Grundlagen der Informationsvermittlung bis hin zu methodischen Anwendungen, wie Sie den Reason to Believe Ihrer Produkte und Dienstleitungen strukturiert erarbeiten, kommunizieren und in den Vordergrund stellen knnen.

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