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Designing Smart Prices
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Die intelligente, algorithmenbasierte Preisgestaltung, das sogenannte Smart Pricing, ist zu einer wichtigen Sule bei der Entwicklung neuer Preisstrategien geworden. Sowohl die Praxis als auch wissenschaftliche Studien indizieren, dass diese Form der Preisgestaltung zu einer signifikanten Umsatz- und Gewinnsteigerung beitragen kann. Diese Buch leistet sowohl in theoretischer als auch in praktischer Hinsicht ein tiefergehendes Verstndnis fr Smart Pricing, im Speziellen Dynamic und Personalized Pricing, und zeigt wichtige Erklrungs- und Lsungsanstze auf, wie diese innovativen Preisstrategien systematisch gestaltet werden sollten.
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