Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Digitales Markenmanagement

Digitales Markenmanagement

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658317775
Condition
New
Product Description

Digitale Verkaufskanle wie Online-, Mobile- und Voice-Shopping stellen Marken vor besondere Herausforderungen. Ingo Halbauer trgt mit seiner Arbeit dazu bei, die Bedeutung, die Marken in diesen Kanlen einnehmen besser zu verstehen. Um dies zu erreichen, wird zunchst die unterschiedliche Wirkung von Marken beim Online- und Voice-Shopping untersucht. Anschlieend erfolgt die nhere Betrachtung von Kundenstimmung im Kontext des Voice-Shoppings. Schlielich wird das Kaufverhalten von Handels- und Herstellermarken beim Online- und Mobile-Shopping anhand eines Feld-Datensatzes analysiert.

Available Colors
Available Sizes
1 Offer Price Range: $39.99 - $39.99
BEST PRICE

Single Product Purchase

$39.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$39.99 $39.99

$39.99
See Site In stock Visit Store

Similar Products

Die Erkrankungen der Eierstcke und Nebeneierstcke und die Geschwlste der Eileiter

$49.99

Scholastic Reader! Level 2: Two Crazy Pigs

$2.99

Mathematical Foundations of Computer Science 2003

$109.99

Electron-Molecule and Photon-Molecule Collisions

$54.99

Ugandan Music in the Marketing Era

$109.99

Topics on Concentration Phenomena and Problems with Multiple Scales

$54.99

Phototherapie

$17.99

Semantic Analysis and Understanding of Human Behavior in Video Streaming

$54.99

Die Massenmedien im Wahlkampf

$59.99

Entgeltdifferenzierung in logistischen Bereichen

$49.99

Elektrotherapie des Herzens

$59.99

The Hamilton Scales

$54.99

Computer Applications for Software Engineering, Disaster Recovery, and Business Continuity

$39.99

The Palgrave Handbook of History and Social Studies Education

$249.99

Service Marketing

$54.99

Confirmatory Feedback in Teacher Education

$54.99

The MindUP Curriculum, Grades 3-5 (10-copy pack)

$187.40

The Impact of Virtual, Remote and Real Logistics Labs

$54.99

Embedded Image Processing on the TMS320C6000 DSP

$219.99

Linear Multiobjective Programming

$54.99

The Role of the State in Pension Provision: Employer, Regulator, Provider

$109.99

Stadtgeschichte, Stadtmarke, Stadtentwicklung

$64.99

Innovation und Kreativitt in Chinas Wirtschaft

$74.99

Moyamoya Disease

$109.99

Goldmining the Shadows by Pixie Lighthorse

$18.99

Biology of Meiofauna

$169.99

Transgenesis

$189.00

Junge Arbeitslose in der gemeinntzigen Jobvermittlung

$59.99

Skeletal Musculature in Larval Phases of the Beetle Epicauta Segmenta (Coleoptera, Meloidae)

$39.99

Geodesy for Planet Earth

$469.00

Erwachsenenbildung Testfall Dritte Welt

$59.99

Redundancy in Robot Manipulators and Multi-Robot Systems

$129.00

Thrombose und Embolie

$69.99

Intelligent Agents III. Agent Theories, Architectures, and Languages

$39.99

Wissenschaftliches Arbeiten

$29.99

The Eurasian Huchen, Hucho hucho

$249.99

Neuartige Lebensformen an den Thermalquellen der Tiefsee

$59.99

The Arid Frontier

$169.99

Skin Colour Politics

$89.99

Advances in Service-Oriented and Cloud Computing

$54.99