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Ugandan Music in the Marketing Era

Ugandan Music in the Marketing Era

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781137549396
Condition
New
Product Description

David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.

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