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Evolutionre Betrachtung der Marktdynamik

Evolutionre Betrachtung der Marktdynamik

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658103606
Condition
New
Product Description

Marietta Babos stellt die praktischen Anwendungen der Evolutionskonomie in den Mittelpunkt ihrer Untersuchung und konzentriert sich auf Lebensversicherungen. Um die Wirkungen messen zu knnen, werden Vernderungen und Transformationen bei den betrachteten Unternehmungen in die beiden Effekte von Innovation und Selektion zerlegt. Die Autorin zeigt die groe Innovationskraft vor dem Hintergrund negativer Marktkrfte, wobei der Selektionseffekt (der Druck zu Homogenitt) gering bleibt. Sie entwickelt verschiedene Barometer, die eine plastische Darstellung des Status jedes einzelnen Unternehmens ermglichen und gibt Handlungsempfehlungen fr die Neupositionierung bei groer Marktdynamik.

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