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Customer Relationship Management

Customer Relationship Management

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658115470
Condition
New
Product Description

Friederike Sperl untersucht das loyale Mieterverhalten, um daraus effektive Bindungsmanahmen fr Wohnungsunternehmen zu identizieren und einen protabilittsorientierten Mieterbindungsmanagementansatz abzuleiten. Ziel ist es, durch eine effektive und efziente Mieterbindungsstrategie die Erfolgsmglichkeiten von institutionellen Wohnungsanbietern nachhaltig zu erhhen. Dies geschieht vor dem Hintergrund des Wandels von einem Vermieter- hin zu einem Mietermarkt. Daher gewinnt die Kundenorientierung im Sinne des Customer Relationship Managements auch in der Wohnungswirtschaft zunehmend an Bedeutung. Um auf wettbewerbsintensiven Mrkten bestehen zu knnen, gilt es, Wnsche und Bedrfnisse der Nachfrager von Wohnleistungen zu bercksichtigen und die Mieter langfristig an institutionelle Vermieter zu binden.

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