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The Phenomenon of Political Marketing

The Phenomenon of Political Marketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781349103522
Condition
New
Product Description

This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.

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