How to Manage Your Global Reputation
How to Manage Your Global Reputation
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781349140701
Condition
New
Product Description
The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.
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