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Branding: A Key Marketing Tool

Branding: A Key Marketing Tool

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781349082803
Condition
New
Product Description

Branding is l about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others.

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