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Brand Engagement

Brand Engagement

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780230573062
Condition
New
Product Description

This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

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